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方管企业需国内市场与国外市场一路硬拼

发布时间:2019-06-23人气:55
唐山方管市场价格窄幅下调厂家观望心态较浓…方管唐山方管市场价格窄幅下调。早间开盘期螺震荡走高翻红,但是因近期市场需求持续疲软,方管厂家观望心态较浓,现在唐山方管市场价格整体都是在低位调整,今日唐山解除重污染II级应急响应,轧钢厂已经陆续开始复产,低位资源成交也有所好转,截止截止16点统计唐23家方管厂共出货27220吨。与昨日出货量基本持平。…

方管企业缺乏市场营销意识,也没有自己的品牌,对国内市场不了解,营销人才、渠道资源、产品组合常常成为迈不过去的坎。不少谋求出口转内销的方管企业,由于没有渠道而苦不堪言。而长期做外贸的思维惯性,致使有的转型企业直接采用广告轰炸,低价竞争来抢市场渠道。显然这也非长久之计。实际上,国内外市场大相径庭,国内方管市场渠道模式复杂,区域市场差异大,消费者的消费行为难以预测。

Square management enterprises lack marketing awareness and brand, and do not understand the domestic market. Marketing talents, channel resources and product mix are often the obstacles that can not be overcome. Many managed enterprises seeking export to domestic market suffer terribly because of lack of channels. The long-term thinking inertia of doing foreign trade has led some transforming enterprises to directly use advertising bombardment and low-price competition to grab market channels. Obviously, this is not a long-term solution. In fact, the domestic and foreign markets are quite different. The domestic market channels are complex, the regional markets are different, and the consumer behavior is difficult to predict.

与出口订单不同的是,内销订单往往量小而多元,这就要求我们企业必须结合自身情况进行渠道突围。对于进入传统渠道困难的中小方企业来说,可以把脱困减负的诉求投向外部市场的结盟、协作,以及政策的扶持和行业内外的重组求变,其要诀就是随机应变,抱团过冬。

Unlike export orders, domestic sales orders are often small and diversified, which requires our enterprises to break through channels according to their own conditions. For small and medium-sized enterprises with difficult access to traditional channels, they can invest their appeal for relieving difficulties and reducing burdens in the alliance and cooperation of the external market, as well as the support of policies and the restructuring of the industry and the outside world. The key is to adapt to the situation at random and stay together for the winter.

危机时代的营销,有时进攻才是最好的防守

Marketing in times of crisis, sometimes attack is the best defense

经济不景气,开源、节流是企业的两大过冬策略。相对来讲,“节流”是比较容易操作的。具体到营销层面上,推广费用削减是必要的。但是注意是“削减”不是“削灭”,营销是企业生存的生命线!越是在市场情况艰难的时候,传播的作用与需求更加凸现。因此简单、生硬地砍掉营销费用,不能保证企业安全地度过经济萧条期。所以在紧缩开支的情况下,企业就必须把每一分钱都花在刀刃上。

Economic depression, open source and throttling are two major winter strategies for enterprises. Relatively speaking, "throttling" is relatively easy to operate. Specifically on the marketing level, it is necessary to reduce the promotion costs. But notice that "cut" is not "cut", marketing is the lifeline of enterprise survival! The more difficult the market situation, the more prominent the role of communication and demand. Therefore, simply and rigidly cutting down marketing costs can not guarantee enterprises to survive the economic depression safely. So in the case of austerity, enterprises must spend every penny on the edge of the knife.

需要有效调整营销投资策略,保证高效、低价,使得推广的性价比最高。与传统营销相比,网络营销具备精准性、互动性、价格低廉等特征,是企业过冬不错的选择。从辩证角度反过来看,危机时代的营销,有时进攻才是最好的防守。当别人都将口袋捂得紧紧的,只有你反其道而行之,就极有可能出奇制胜。这需要企业管理者的魄力和战略眼光。

Effective adjustment of marketing investment strategy is needed to ensure high efficiency and low price, so as to maximize the cost-effectiveness of promotion. Compared with traditional marketing, network marketing has the characteristics of precision, interaction and low price. It is a good choice for enterprises to spend the winter. From a dialectical point of view, marketing in crisis times is sometimes the best defense. When other people cover their pockets tightly, only you do the opposite, it is very likely to win by surprise. This requires the courage and strategic vision of business managers.

针对国内消费者需求的产品组合

Product mix for domestic consumer demand

要做好国内市场就要实施一系列有效的市场调研,充分了解国内消费者的消费习惯,制定出一个针对国内消费者需求的产品组合。通过开发新产品,刺激市场需求,并重新掌握定价权,这是企业应对危机的根本举措。

To do a good job in the domestic market, we must carry out a series of effective market research, fully understand the consumption habits of domestic consumers, and formulate a product mix for domestic consumers'needs. By developing new products, stimulating market demand, and re-grasping pricing power, this is the fundamental measure for enterprises to cope with the crisis.

调整了产品结构,调整发展方向,增资扩产大力开拓国内市场,坚持自主创新、掌握核心技术的企业,在冲击面前不仅能够生存,而且可以在冲击过后获得更大的发展。


方管和矩形管的两种成型工艺方管随着国内经济建设,特别是在建筑行业的发展,方管和矩形管的广泛使用也增加,其增加的使用,它的性能也提出了严格的要求。现在的主要生产厂家,通常有两种方式,一般管工艺成型的标准是弯曲的,方管,又是什么呢?矩管的成型通常称为弯曲,这种弯曲的方法,然而,在方钢管行业将归类为真正的弯曲,另一种是空的弯曲。With th… 北京方管市场价格较上周五小幅上涨价格以稳…方管今天北京方管市场价格较上周五小幅上涨。期螺今日冲高回落,呈现先张后跌的走势,最高冲至3563点,尾盘勉强收红;不过今日北京的表现再次与期螺脱了钩,一场席卷整个北方的大风降温天 气袭击了包含北京在内的华北区域,也正因为此本已经缓慢入冬的工地需求,直接加速结束,由此市场只剩一个信念支撑——工地备货。原料方面,…
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